Actionable B2B strategies for modern revenue teams
Markiplier’s “Iron Lung” Drops on Streaming: Here’s the Release Date and the One Big Catch When a creator with 37 million subscribers decides to pivot from gaming to filmmaking, the entire internet leans in. Markiplier—real name Mark Fischbach—has been teasing his feature-length adaptation of the 2022 horror game Iron Lung for months. The project, funded … Read more
The Death of Millennial Idealism: What Everlane’s Fire Sale to Shein Means for B2B and Tech If you needed a single data point to mark the end of an era, this is it: Everlane—once the poster child of ethical fashion—is reportedly selling to Shein for $100 million. Yes, that Shein. The Chinese fast-fashion giant that … Read more
Beyond the Button Mash: How EA UFC 6’s Real-Time Contact and Flow State Are Rewriting the Fighting Game Playbook If you’ve been following the evolution of sports and fighting video games, you know the gap between “simulation” and “arcade” is narrowing at breakneck speed. EA Sports UFC 6 isn’t just the next entry in a … Read more
Why Bob’s Red Mill Spent Three Years Fixing Its Logo—And What B2B Brands Can Learn from the Playbook When Bob’s Red Mill started in 1978, it was a flour company run by one married couple out of a literal red mill. Today, it’s a grocery store staple with over 200 products. But somewhere along the … Read more
Netflix’s Top-Ranked New Series: 90% on Rotten Tomatoes and What It Means for B2B GTM Teams As a former VP of Sales who now spends his days dissecting growth engines, I’ve learned that the best GTM lessons often come from unexpected places—like a Netflix binge. This week, Netflix’s newest #1 show landed with a bang, … Read more
How To Create A Global Language Of Standard Work: The Playbook for Scaling Revenue Teams Across Borders When your SaaS company is growing fast—50% year-over-year, expanding into three new regions, and hiring a VP of Sales in EMEA—you hit a wall. The inbound leads are flowing, but your global team is operating in silos. Your … Read more
AI Turns Solo Workers Into Full Departments: Why VCs Are Betting Big on the One-Person Enterprise It used to take a team of five to do what one person can now orchestrate with AI. And venture capital is taking notice. In 2024, the idea that a single founder or operator could replace an entire department … Read more
The Triple-Brand Trojan: How a New Password Stealer Exploits Apple, Google, and Microsoft in One Strike If you’ve ever clicked a “Your Account Has Been Compromised” pop-up or downloaded a “critical security update” from a suspicious link, you’re not alone. But what if that single phishing attack simultaneously leveraged the trust of three of the … Read more
Why Neurotech Chose Precision Over Scale—And What That Means for BCI’s Future The brain-computer interface (BCI) industry is at a fascinating crossroads. For years, the prevailing narrative has been one of boundless potential: a future where millions of people seamlessly control devices, restore lost functions, and even augment human cognition through direct neural links. But … Read more
Why Visa Sees the 2026 World Cup as a Brand ‘Tap In’ — And Why Every B2B Marketer Should Pay Attention When Visa’s CMO Frank Cooper says the World Cup is a “tap in” for the brand, he’s not just leaning into a clever pun for a new ad campaign. He’s describing a strategic pivot … Read more