Actionable B2B strategies for modern revenue teams
Sarah Mitchell 
Your Boss’s AI Is Already Reading Your Slack Messages: What GTM Teams Need to Know Let’s cut through the noise: if you’re in sales, marketing, or customer success at a SaaS company, you live in Slack. It’s your command center for pipeline updates, customer feedback, and cross-functional fire drills. But here’s the uncomfortable truth that … Read more
Physician Assistant Compensation Reaches $140,000 Amid Escalating Doctor Shortage The healthcare industry is experiencing a seismic shift. With a persistent physician shortage gripping the nation, physician assistants (PAs) are stepping into the spotlight—and their compensation reflects it. According to recent data, PA pay has climbed to an average of $140,000 per year, while the PA … Read more
The Onion’s Next Chapter: From Satire to Documentary Film, Inside the Post-InfoWars Strategy When most people think of The Onion, they picture razor-sharp headlines and absurdist news parodies—not documentary filmmaking. But that’s exactly where CEO Ben Collins is taking the iconic satire brand next. After acquiring The Onion in 2024 and successfully bidding for Alex … Read more
Why Students Are Booing AI at Graduation: It’s Not Luddism, It’s Survival Instinct Graduation season is upon us, and with it comes the annual tradition of powerful figures delivering polished, often forgettable commencement speeches. But this year, something is different. The carefully crafted addresses, designed to inspire without offending, are being met with open hostility. … Read more
Google’s AI Strategy Finally Comes Into Focus: What B2B Revenue Teams Need to Know Hey team, Last week at Google I/O, the search giant dropped a bombshell of AI announcements that signal a fundamental shift in how we should think about our GTM tech stacks. As someone who’s spent years building revenue teams, I can … Read more
TSA Gold+ Is Here: What the Quiet Shift to Private Airport Security Means for Travelers and GTM Teams You’ve probably heard the rumors about a new airport security system that promises to fix the bottlenecks and chaos at U.S. checkpoints. But here’s the truth: The TSA isn’t just testing a faster lane or a new … Read more
The Urgent Case for a Resilient Domestic Battery Supply Chain The U.S. critical minerals dependency is a ticking time bomb for national security, economic competitiveness, and the clean energy transition. Here’s what we need to do about it. In the world of B2B growth, we obsess over demand generation, pipeline velocity, and unit economics. But … Read more
No Off-Season: How One Hockey Romance Became a Year-Round Revenue Engine for B2B Marketers In the world of B2B SaaS, we obsess over engagement, retention, and community. Rarely does a case study from the sports entertainment world teach us something radically new. But Heated Rivalry, a niche hockey romance series, just proved that the concept … Read more
PwC’s Agentic Scaffolding: The Enterprise Playbook for Deploying Autonomous AI If you’ve been anywhere near a B2B strategy call in the last six months, you’ve heard the buzzword that’s replacing “generative AI” faster than you can say “ROI”: agentic AI. But here’s the reality most revenue teams face: the hype is real, but the deployment … Read more
Google Glass Is Dead — Here’s What Google I/O 2025 Launched That Actually Matters By the B2B Pulse Editorial Team If you’ve been in B2B tech long enough, you remember the Glasshole era. It was 2013. Google Glass promised augmented reality on your face, but delivered awkward looks, privacy fears, and a price tag that … Read more