Actionable B2B strategies for modern revenue teams
Sarah Mitchell 
Securing AI Cloud Systems: Intelligent Testing For Intelligent Systems Why AI Testing Can No Longer Be an Afterthought Let me paint you a picture you’ve probably seen before. Your sales team is demoing a new AI-powered feature to a Fortune 500 prospect. The conversation is electric. The prospect loves how the system automates lead scoring, … Read more
Garmin Cirqa Price Leak: Could the Fitbit Air Competitor Cost More Than Expected? The wearable market is about to get a serious shake-up. Garmin, long the dominant player in premium fitness and navigation wearables, is reportedly preparing to launch a new device — the Garmin Cirqa. But here’s the kicker: according to a recent leak … Read more
The Boys Is Dead, But Gen V Could Still Have a Second Life: Here’s How As the dust settles on The Boys Season 4 finale, one question is burning through the fandom: What happens to its spin-off, Gen V? The show’s creator, Eric Kripke, recently dropped a bombshell that has fans both worried and intrigued. … Read more
Navigating Multistate Tax Obligations: A Practical Playbook for SaaS Revenue Teams You’ve just closed a deal with a client in Texas. You’re based in California. Your CFO just sent a Slack about “nexus” and “apportionment.” If your stomach just dropped, you’re not alone. Multistate tax compliance is one of the most overlooked landmines in scaling … Read more
Who Pays for Disaster Preparedness? The Hidden Cost of FEMA Reform for Smaller, Hazard-Prone States If you lead a SaaS company targeting government agencies—especially state and local emergency management offices—you need to understand the tectonic shift happening beneath FEMA’s foundation. The proposed reforms to the Federal Emergency Management Agency aren’t just a bureaucratic reshuffle. They … Read more
Why Performance Has Become the New Currency In Advertising In the world of B2B SaaS, the era of “spray and pray” advertising is officially dead. For decades, marketing teams could point to brand awareness campaigns, glossy brochures, and “thought leadership” content as proof of their effectiveness—without ever tying those activities directly to revenue. But that … Read more
3 Decision-Making Habits That Separate High-Growth Teams From the Rest If your team meetings feel like a car engine that keeps revving but never shifts into gear, you’re not alone. I’ve sat through enough of them to know the pattern: smart people, good intentions, endless debate, zero closure. The meeting ends, and everyone walks out … Read more
Zoox CEO Aicha Evans: “We’re at the Proof-Point Stage” in the Robotaxi Race – And Why Her “Invisible Army of Rebels” Might Change Everything The autonomous vehicle industry has long been trapped in a cycle of hype and doubt. Promises of robotaxis flooding city streets were made, missed, and made again. But according to Zoox … Read more
The Career That Wasn’t a Straight Line: Why Your Messy Resume Is Your Biggest Asset Every quarter, I sit down with a group of bright-eyed undergraduates who have their lives mapped out on a spreadsheet. Analyst at Goldman. Two years. Then Harvard Business School. Then VP at a FAANG company. Board seat by 45. They … Read more
27 Frameworks for Build vs. Buy Decisions: A Strategic Playbook for GTM Leaders As a former VP of Sales who’s negotiated dozens of vendor contracts and greenlit more in-house builds than I care to count, I can tell you this: the build-versus-buy decision is never binary. It’s a strategic lever that can make or break … Read more