Go-To-Market Playbooks

NYT Connections Puzzle #1,072: Expert Hints and Full Solutions for May 18 If you’re staring down the NYT Connections grid today—Monday, May 18—and feeling the pressure mount, you’re not alone. The daily puzzle is designed to test your ability to spot patterns, group words by theme, and resist the urge to click randomly. Below, I’ve … Read more

Sony’s New AI Camera Feature Becomes a Viral Meme: Did Sony Plan This Backlash? Artificial intelligence has already made a name for itself in generating weird images—text on signs that looks like alien hieroglyphics, hands with six fingers, and sunsets that look like they were dreamed up by a feverish robot. But now, AI is … Read more

What Are AI Tarpits? How Content Creators Are Poisoning LLMs to Protect Their Data If you’re leading growth or GTM at a SaaS company, you’ve probably spent the last 18 months watching the AI arms race unfold. Every week, another LLM gets smarter, faster, and more integrated into the tools we use to close deals … Read more

15 Housing Markets Where Home Prices Have Fallen the Most Since the Pandemic Boom Ended The pandemic housing boom was nothing short of historic. Between March 2020 and June 2022, U.S. home prices surged by 43.2%, fueled by ultralow interest rates, government stimulus, and the explosion of remote work. The Federal Reserve has estimated that … Read more

Your Email Is Your Digital Skeleton Key – Here’s Why Hackers Love It If you’re like most B2B professionals, you’ve typed your email address hundreds of times today. Logging into your CRM, approving a contract, resetting a password, booking a demo. It’s the frictionless pass to everything. But that convenience? It’s precisely what keeps cybersecurity … Read more

Why Apple’s Bold iPhone 18 Launch Strategy Could Be Its Smartest Pricing Move Yet In the world of B2B SaaS, we obsess over pricing models, product-led growth, and the art of the “good-better-best” tiered offering. But sometimes, the most instructive lessons come from outside our vertical—specifically, from the hardware giant that mastered premium pricing before … Read more

From the Octagon to the Boardroom: What Francis Ngannou’s KO Teaches B2B Sales Teams About First Impressions If you were watching MVP MMA 1 on Netflix this past weekend, you saw something rare: a fight that ended before the first round’s hype video even finished loading. Francis Ngannou—the former UFC heavyweight champion—landed a temple shot … Read more

AI Agents as ‘Useful Idiots’: Why Your Deployed LLM Could Be Unwittingly Weaponized H1: AI Agents Can Be Readily Turned Into ‘Useful Idiots’ And Unwittingly Perform Devilish Acts You’ve deployed AI agents to supercharge your sales outreach, automate customer support, and personalize marketing campaigns. You’re probably patting yourself on the back for transforming your B2B … Read more

The ASEAN Energy Pivot: Why a Hormuz Crisis Is Forcing Southeast Asia to Go All-in on Renewables If there’s one thing the last 18 months have taught revenue leaders in energy, infrastructure, and B2B tech, it’s that supply chain fragility isn’t a theoretical concept—it’s a balance sheet killer. For Southeast Asia, the alarm bell just … Read more

White Lies That Work: The Surprising Science Behind Honesty Boundaries in B2B Relationships As a former VP of Sales who’s closed hundreds of enterprise deals, I’ve learned one hard truth: absolute transparency isn’t always the winning strategy. In fact, the most successful B2B relationships—the ones that survive contract renegotiations, product delays, and quarterly miss forecasts—often … Read more