Growth Hacking

Your Weekly Celestial Guide: A Crescent Moon Meets the Evening Planets This Week Published on B2B Pulse | March 2025 As revenue leaders, we’re used to looking up—forecasting pipelines, tracking quarterly trends, and guiding teams through the fog of uncertainty. But this week, we’re asking you to look up at the night sky for a … Read more

How Real Estate Investors Are Using REPS to Legally Slash Their Tax Bills In a world where high earners often feel like they’re writing ever-larger checks to the IRS, a little-known IRS provision is quietly transforming how savvy investors think about taxes. Real Estate Professional Status (REPS) is not just a niche tax hack—it’s a … Read more

The $55,000 Mistake: When a Student Loan Glitch Turns Into a Lawsuit—And One Nurse’s Fight to Survive It Hannah Bates was a newly minted nurse with a diploma, a dream, and a debt. In October 2024, she got an email from Sallie Mae that stopped her cold: “Congratulations! We received the final payment on your … Read more

Letting Go: When Your Teen Wants to Study Abroad (And You’re Not Ready) As a parent, watching your child grow into an independent young adult is one of life’s most bittersweet experiences. When that child announces they want to study abroad at just 14 years old, the pride and fear collide in ways you never … Read more

The Billionaire’s Daughter: What It Really Takes to Run Dad’s Empire (And Keep the Peace) Family businesses are a staple of dramatic storytelling—think Succession or Yellowstone. But in the real world, stepping into the CEO role when your father is a billionaire founder isn’t a scripted power struggle. It’s a high-stakes balancing act of legacy, … Read more

How This Billionaire Founder Passed the CEO Torch—Without Sacrificing Either Success or Family Jim Thompson didn’t set out to build a dynasty. But after four decades scaling Crown Worldwide into a global logistics behemoth, he faced every founder’s ultimate test: stepping back and letting the next generation lead. Here’s what he learned about balancing ambition, … Read more

From WWE Ring to Longevity King: John Cena’s 3 Blueprint Lessons for High-Performance Aging By the B2B Pulse Editorial Team If you think the only thing John Cena has in common with your B2B sales team is “hustle,” think again. The man who spent two decades body-slamming opponents, lifting impossible weights, and selling out arenas … Read more

Three Generations, One Roof: Why Multigenerational Living Is the New American Dream The American dream has long been synonymous with independence: a single-family home, a white picket fence, and a nuclear family doing it all on their own. But as the cost of living skyrockets and caregiving responsibilities pile up, a growing number of families … Read more

Why I Stopped Managing My 8-Year-Old’s Social Calendar (And Let Him Do It) As a parent, you’ve probably felt the pressure: juggling work, school pickups, dinner prep, and that never-ending group chat where parents negotiate playdates like venture capitalists spinning up a Series A round. Texting, confirming, scheduling, rescheduling, apologizing for last-minute cancellations—it’s a full-time … Read more

HOW TO WIN AT B2B GTM: 5 Growth Plays from ‘FROM’ Season 4, Episode 5 You know the feeling. You’re scaling your SaaS. Pipeline’s looking healthy. Then—boom—everything shifts. The monsters you thought you’d outrun are now coming from a completely unexpected direction. That’s exactly what happens in ‘FROM’ Season 4, Episode 5. And honestly? It’s … Read more