Growth Hacking

Why Performance Has Become the New Currency In Advertising In the world of B2B SaaS, the era of “spray and pray” advertising is officially dead. For decades, marketing teams could point to brand awareness campaigns, glossy brochures, and “thought leadership” content as proof of their effectiveness—without ever tying those activities directly to revenue. But that … Read more

The Career That Wasn’t a Straight Line: Why Your Messy Resume Is Your Biggest Asset Every quarter, I sit down with a group of bright-eyed undergraduates who have their lives mapped out on a spreadsheet. Analyst at Goldman. Two years. Then Harvard Business School. Then VP at a FAANG company. Board seat by 45. They … Read more

Why Ticketing a Robot Car Is the Dumbest Traffic Enforcement Idea Yet California just gave police officers the green light to ticket autonomous vehicles (AVs), and it’s the most backwards approach to regulating self-driving tech you’ll hear this year. Let me explain why—and what the state should actually be doing if the goal is safety, … Read more

Why Your Voice Is a One-of-a-Kind Asset: The Biology Behind Unmistakable Sound In the competitive world of B2B sales, a unique voice isn’t just a party trick—it’s a strategic advantage. Whether you’re closing a deal, pitching a product, or leading a team, your voice’s distinctiveness signals authenticity, builds trust, and cuts through the noise. But … Read more

The Era of ‘Good Enough’ AI Has Arrived: Why Cheaper Models Are Winning the Revenue Game If you’ve been watching the AI space over the past year, you’ve felt the shift. Google’s latest model drop at I/O this week wasn’t just another flashy launch—it was a signal. The generative AI landscape is pivoting from “which … Read more

From Plant-Powered Phone Cases to Revenue Growth: What B2B Leaders Can Learn From Biophilic Design You’ve heard the stat: the average person checks their phone 96 times a day. That’s a lot of screen time. But what if your phone case could reduce that number? That’s exactly the bet U.K.-based designer Daniel Idle is making … Read more

From Boardroom to Bedroom: Why Your Executive Cybersecurity Strategy Must Now Cover the Home Router By the B2B Pulse Editorial Team You’ve spent millions hardening your corporate network. Your SOC team runs 24/7. Your incident response playbook is battle-tested. But here’s the uncomfortable truth: the most dangerous attack vector in your organization right now might … Read more

Screens at Work: What B2B Leaders Need to Know About the Surgeon General’s New Advisory on Digital Health If you’re like most revenue leaders, you live inside a screen. Slack pings, Zoom calls, CRM updates, Linkedin scrolling, and a constant stream of emails are the bread and butter of your day. But the Surgeon General … Read more

From Dish Soap to Deal Flow: The Surprising Chemistry of High-Performance Collaboration Let me tell you something that might sound strange: the secret to building a better sales and marketing partnership is hiding in your kitchen sink. I know—I was skeptical too. But stick with me, because a bizarre detour into the world of cleaning … Read more

From Fired to Founders: How This Couple Built a $2,000 Startup Into a Thriving HVAC Business It’s 3:00 PM on a Saturday, and Stephanie Postell is not in a conference room reviewing quarterly reports. She’s in a side-by-side, mud splattered across the windshield, roaring through an off-road park in South Carolina. Her husband and business … Read more