She has 400,000 Instagram followers and major brand deals. She’s also AI

Beyond the Filters: Why AI Influencers Like Aitana Lopez Are Reshaping B2B Marketing and Creator Economics She has 400,000 Instagram followers, major brand deals, and a backstory that includes a cat, a love for Jacob Elordi, and a Scorpio zodiac sign. She also isn’t real. Meet Aitana Lopez, a 27-year-old “virtual soul” created by the … Read more

Resilience is overrated. This is what keeps businesses alive and thriving

Why Resilience Alone Won’t Save Your Startup (And What Actually Will) As a B2B growth editor who’s spent years inside sales and marketing trenches, I’ve seen the resilience narrative play out in boardrooms and pitch decks more times than I can count. Founders stand up, arms crossed, recounting how they “pushed through” while competitors folded. … Read more

Banking’s AI Problem Isn’t The Model. It’s The Plumbing

Banking’s AI Problem Isn’t The Model. It’s The Plumbing The allure of AI in banking is undeniable. Chatbots that predict your next question. Algorithms that spot fraud before it happens. Risk models that adjust in real-time, not once a quarter. For years, the conversation has centered on the models themselves—the neural networks, the generative AI … Read more

When Capital Aggregation Distorts Markets: The Case For Structural Reform Through Tokenization

When Capital Aggregation Distorts Markets: Why Tokenization Is the Structural Reform We Need By B2B Pulse Editorial Team In the world of B2B SaaS and tech, we obsess over product-market fit, go-to-market velocity, and unit economics. But there’s a silent, structural distortion happening at the highest levels of capital allocation—one that quietly undermines competitive dynamics, … Read more

Marc Jacobs Beauty is back and the packaging is (finally) as bold as the makeup

Marc Jacobs Beauty Returns: Finally, Packaging Bold Enough for the Makeup When designer Marc Jacobs first launched his beauty line in 2013, the cosmetics were anything but subtle. The coconut-scented bronzers, vivid glittery eyeliners, and saturated lipsticks that could survive a full night out quickly became cult favorites among beauty enthusiasts. Yet, despite all that … Read more