Actionable B2B strategies for modern revenue teams
The Urgent Case for a Resilient Domestic Battery Supply Chain The U.S. critical minerals dependency is a ticking time bomb for national security, economic competitiveness, and the clean energy transition. Here’s what we need to do about it. In the world of B2B growth, we obsess over demand generation, pipeline velocity, and unit economics. But … Read more
No Off-Season: How One Hockey Romance Became a Year-Round Revenue Engine for B2B Marketers In the world of B2B SaaS, we obsess over engagement, retention, and community. Rarely does a case study from the sports entertainment world teach us something radically new. But Heated Rivalry, a niche hockey romance series, just proved that the concept … Read more
PwC’s Agentic Scaffolding: The Enterprise Playbook for Deploying Autonomous AI If you’ve been anywhere near a B2B strategy call in the last six months, you’ve heard the buzzword that’s replacing “generative AI” faster than you can say “ROI”: agentic AI. But here’s the reality most revenue teams face: the hype is real, but the deployment … Read more
Google Glass Is Dead — Here’s What Google I/O 2025 Launched That Actually Matters By the B2B Pulse Editorial Team If you’ve been in B2B tech long enough, you remember the Glasshole era. It was 2013. Google Glass promised augmented reality on your face, but delivered awkward looks, privacy fears, and a price tag that … Read more
AI Graduation Speeches Spark Outrage: Why Students Are Booing the Future of Work It’s that time of year again—caps fly, confetti rains, and proud families clutch their tissues as graduates prepare to step into the “real world.” But this commencement season has taken an unexpected turn: instead of polite applause, speakers are being drowned out … Read more
Market Turbulence: Why the S&P 500 and Nasdaq Are Shedding Gains Amid Bond Market Jitters If you’re watching your portfolio dip for a third straight session, you’re not alone. The U.S. stock market pulled back from its record-setting highs on Tuesday, with the S&P 500 sliding 0.5% and the Nasdaq composite down 0.9%. The Dow … Read more
Why Healthcare’s Definition of “Quality” Is Broken—And How to Fix It For decades, we’ve measured healthcare quality by the wrong metrics. Here’s what needs to change. Let’s be honest: we all know what “quality” feels like when we experience it. A great meal. A smooth flight. A responsive customer support team. But defining it? That’s … Read more
Why Harry Styles Fans Are Paying Premium Prices for a Shortened Stadium Experience When a global pop star returns after a two-and-a-half-year hiatus, you’d expect the comeback to be flawless. But for Harry Styles, the “Together, Together” tour is proving that even the most anticipated events can leave customers—fans, in this case—feeling shortchanged. The tour, … Read more
World’s Biggest Humanoid Robot Maker: The Tipping Point Is Near How the Largest Humanoid Robot Manufacturer Sees the Future of Work, Robotics, and China’s Rise In the rapidly evolving landscape of industrial automation and artificial intelligence, one company stands out not just for its ambition but for its sheer scale: the world’s largest humanoid robot … Read more
Google’s Gemini Gets a Radical Makeover: Saying Goodbye to the “Giant Wall of Text” If you’ve used generative AI in the past two years, you know the rhythm: type a prompt, hit enter, wait for a block of text. Repeat. Sometimes, it feels like you’re stuck in an endless chat log, scrolling through paragraphs to … Read more