The rise, fall, and revival of Victoria’s Secret: America’s biggest lingerie brand brings sexy back
Victoria’s Secret’s Comeback Playbook: How the Lingerie Giant Brought Sexy Back to B2B Revenue Teams In the world of brand pivots, few stories are as dramatic—or as instructive—as Victoria’s Secret’s. For decades, it was the undisputed heavyweight of US lingerie retail. Then, it stumbled hard. Sales stagnated. Criticism mounted. The former CEO’s ties to Jeffrey … Read more