Audemars Piguet is walking a fine line between cheapening its brand and riding a lucrative hype train
How Audemars Piguet Is Walking the Tightrope Between Prestige and Hype: Lessons from the Swatch Collab Chaos Date: May 2024 Author: [Your Name], B2B Pulse When luxury watchmaker Audemars Piguet partnered with mass-market Swatch to drop a $400 pocket watch collection, the result wasn’t just a product launch—it was a global spectacle of demand, desperation, … Read more