Actionable B2B strategies for modern revenue teams
Sarah Mitchell 
The Death of the Traditional Designer: Why “Frankenjobs” Like AI Imagineer and Builder Are Taking Over SaaS You’ve seen them. Lately, while scrolling LinkedIn or Indeed, a strange new breed of job titles pops up. “AI Imagineer.” “Design Crafter.” “Builder.” They sound like something out of a sci-fi casting call, but they’re real—and they represent … Read more
Why Eva Longoria Just Put $1 Million Into Proving What Latina Entrepreneurs Are Really Worth If you’ve ever pitched a VC and felt like you were speaking a different language, you already understand the gap that Eva Longoria is trying to close. It’s not a gap in talent. It’s a gap in proof. Here’s the … Read more
Credit Scores Are Broken: FICO’s New Cashflow-Powered Model Could Be Your Ticket to a Higher Score If you’ve ever felt like your credit score doesn’t tell the full story of your financial health, you’re not alone. Traditional credit scoring models rely on outdated data—loan payments, credit card utilization, and the occasional late fee. But what … Read more
The Intelligence Infrastructure Behind AI Agents: How Smart Teams Are Building for the Future Change is accelerating in B2B SaaS. It’s not the gradual, predictable kind your board might model in a five-year forecast. It’s the kind that forces you to rethink how your revenue engine actually works. And right now, the most transformative shift … Read more
It’s Time To Rethink Data Retention In Healthcare: A Playbook For Minimizing Risk While Maximizing Value As a former VP of Sales who spent years navigating the treacherous waters of B2B SaaS compliance, I’ve seen firsthand how data retention policies can either be a growth accelerator or a ticking time bomb. In healthcare—where patient trust … Read more
The Star-Nosed Mole: Nature’s Fastest Hunter – And What B2B Can Learn From A Blind Predator You’ve never seen a predator like this. Forget lions, eagles, or sharks. The fastest hunter on the planet is a blind, mole-like creature that burrows through mud and strikes its prey in less time than it takes for your … Read more
The Software Coordination Tax: Why Your 40-Engineer Team Ships Like 25 If you’re leading a B2B SaaS engineering organization with 25 to 200 engineers, you’ve likely noticed a painful pattern: as your team grows, delivery slows. It’s not your people—it’s a hidden cost that scales exponentially with headcount. Welcome to the Software Coordination Tax, and … Read more
The Next Phase of Enterprise AI: Why LLM Consolidation Is Inevitable As VP of Sales, I’ve seen plenty of hype cycles come and go. But the current state of enterprise AI—specifically the explosion of large language models (LLMs)—feels different. Not because the technology isn’t transformational, but because the market is about to shed its skin. … Read more
YouTube’s Algorithm May Be Building Separate Political Realities for Men and Women: What B2B Marketers Need to Know About Algorithmic Drift If you’ve ever watched a single YouTube video on, say, CRM strategy and then suddenly found your feed flooded with sales automation explainers, you’ve already experienced the platform’s algorithmic gravity. It pulls you toward … Read more
From Vision to Velocity: The Leader’s Playbook for Building a Culture That Actually Drives Growth Let’s get one thing straight from the jump: you can’t just want a high-performance culture. You have to build it, own it, and steer it every single day. I’ve sat in the VP of Sales chair long enough to know … Read more