How Brett Adcock Raised $700M for Hark and Why This AI Hardware Bet Could Reshape GTM in SaaS
Here’s a story that should make every B2B revenue leader stop scrolling.
Figure AI CEO Brett Adcock just closed a $700 million Series A for his stealthy new AI startup, Hark — at a $6 billion valuation. That’s not a typo. And it’s not just another funding round. It’s a signal that the next wave of AI isn’t about chatbots or robots sorting packages. It’s about personalized AI that lives on dedicated hardware, built for you, not just queried from a cloud.
If you’re running GTM at a SaaS or tech company, you need to understand what Hark is building — because it could redefine how your prospects interact with AI, how you sell, and what your ICP expects from your product.
Let’s break it down: the deal, the team, the crowded market, and the three GTM implications you can act on today.
The Deal: $700M at $6B — Adcock’s Second Act
Hark is headquartered in San Jose, California. It announced on Thursday that it raised $700 million in Series A funding at a $6 billion valuation. That’s not a typo. That’s a Series A that rivals late-stage rounds at public companies.
The round was led by Parkway Venture Capital, with participation from Nvidia, AMD Ventures, Salesforce Ventures, and others. That’s a heavyweight syndicate. Nvidia and AMD aren’t just writing checks — they’re betting on the hardware and compute stack Hark will use. Salesforce Ventures signals enterprise interest.
Adcock founded Hark late last year with $100 million of his own capital (as reported by The Information). He’s got nearly $20 billion in net worth, per Forbes. He previously founded Archer Aviation (electric aircraft) and owns roughly half of Figure AI, valued at $39 billion last year.
So when Adcock says he’s funding his own startup, it’s not a side project. It’s a full-court press.
What Hark Is Actually Building
Hark is an AI lab building personalized AI systems and hardware devices. Not a chatbot. Not a general-purpose assistant. Something that “interacts more naturally with people and the physical world,” not just through text or voice chat.
Adcock’s own words from the press release:
“We’re building the AI that everyone deserves, but no one has built yet — one that actually knows you, speaks your language, is highly personalized, and lives on hardware made for you.”
This is a specific promise: AI that is personalized, runs on dedicated hardware, and is designed for interaction with the physical world.
Hark plans to roll out its AI models later this summer and give early access to its personal AI platform. It hasn’t provided a timeline for hardware devices yet.
Key hires reveal the playbook
Hark hired Abidur Chowdhury — an Apple veteran who helped design the iPhone Air. The startup also recruited hardware and AI engineers from Google, Meta, and Amazon.
That’s a team built for consumer-grade hardware with enterprise-level AI.
The Crowded Field: Hark vs. OpenAI, Apple, Google, Meta
Hark is entering a market that’s already teeming with giants:
- OpenAI is working with Jony Ive (the legendary iPhone designer) on a family of AI devices.
- Apple, Google, and Meta are all developing AI gadgets.
The difference? Hark is starting from scratch with $700M in fresh capital, a $20B founder, and a hardware-first approach that’s not about smart glasses or earbuds — it’s about a dedicated device that knows you.
Figure AI connection
Adcock told Bloomberg that Figure’s robots already use some of Hark’s models. He also said Hark’s work on AI agents will be critical for scaling Figure’s humanoids. That’s a deep integration between two portfolio companies — a strategic flywheel.
Three GTM Implications for SaaS and Tech Revenue Teams
Here’s where this gets practical for you.
1. Personalized AI will reset buyer expectations
Your buyers will soon expect AI that knows them — not just a generic chatbot. Hark’s vision of “AI that knows you, speaks your language, and is highly personalized” is exactly what B2B buyers will demand from your product.
Action: Start treating AI personalization as a competitive moat. If your product only offers generic AI-assisted features, you’re falling behind. Map out how your AI can learn from a prospect’s industry, company size, and past behavior — before you even demo.
2. Hardware + AI agents = new sales motion
Hark’s combination of AI agents and dedicated hardware means you may soon have to sell to a system that interacts with your product physically — not just through APIs or chat interfaces.
Action: Audit your ICP. If your ideal customers use AI agents (like Hark’s platform), you need to architect your product to be “agent-native.” That means exposing APIs that allow AI agents to act on behalf of humans. This is the next evolution of product-led growth.
3. The “personal AI” model could change how you acquire customers
If Hark’s platform launches this summer, it could become a new distribution channel. Imagine users trust Hark’s AI to recommend software tools. If you’re not integrated, you’re invisible.
Action: Build early relationships with companies building personalized AI platforms. Attend AI-focused events, sponsor hackathons, or sign up for early access programs. Being “first to integrate” with a platform like Hark could give you months of competitive advantage.
What This Means for the Next 12 Months
Adcock is betting that the world is ready for dedicated AI hardware that isn’t a phone, a watch, or a screen. He’s also betting that personalization is the killer feature — not raw compute, not AGI.
With $700M in the bank, a veteran team, and a clear vision, Hark is a serious contender. And even if it doesn’t own the consumer market, its models and agents could power the next generation of enterprise AI tools.
The bottom line
Hark isn’t just another AI startup. It’s a test of whether personalized, hardware-based AI can become a mainstream product — and whether B2B buyers will expect that same level of personalization from the tools they use at work.
As a revenue leader, you don’t need to build a device. But you do need to build a product that knows your customer as well as Hark’s AI claims to.
That’s the competitive advantage that will matter in 2025 and beyond.
Source: Business Insider, original article “Figure AI’s CEO just raised $700 million for his next big bet”. All facts, names, numbers, and dates preserved.