Sarah Mitchell

Why Consumers Care About Human Connection—And How You Can Meet Them There

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Why Consumers Care About Human Connection—And How You Can Meet Them There The Data-Driven Case for Human Connection in B2B Sales If you’re a revenue leader whose GTM engine is humming on automation, personalization at scale, and AI-driven outreach, I have a contrarian take for you: your prospects are starving for human connection. The numbers … Read more

LIRR issues advice to New York commuters on 3rd day of rail strike: Work from home if you can

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From Strike to Strategy: What the LIRR Walkout Teaches B2B Leaders About Crisis Communication and Remote Work Resilience The Long Island Railroad strike that began on Friday, May 19th, 2023, didn’t just strand 300,000 daily commuters—it sparked a powerful case study in operational crisis management, public communication, and the accelerated adoption of remote work policies. … Read more

More airlines could follow Spirit into bankruptcy due to the Iran war fuel crisis, Ryanair exec says

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Fuel Crisis and Airline Bankruptcies: Why Ryanair’s CFO Predicts More Carriers Could Follow Spirit Airlines Into Collapse The global aviation industry is facing a perfect storm. Surging jet fuel prices—sparked by the ongoing conflict in the Middle East—are threatening the survival of weaker carriers, and one of Europe’s most outspoken airline executives is warning that … Read more

Burger King wants to become the top burger chain in the country. Its comeback plan may take decades, but it’s working.

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Burger King’s “Reclaim the Flame”: A Two-Decade Comeback Playbook That’s Already Gaining Traction By B2B Pulse Editorial In the fast-food world, decades-long strategies rarely survive a quarterly earnings call. Yet Burger King is betting its future on exactly that: a “two-decade” turnaround plan that’s part operational overhaul, part brand resurrection—and, according to leadership, it’s already … Read more

Lowe’s is betting on MrBeast to drive ‘lipstick effect’ sales

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Lowe’s Bets Big on MrBeast to Spark the “Lipstick Effect” in Home Improvement Why the Home Improvement Giant Is Turning to a YouTube Superstar to Drive Impulse Sales When you think of Lowe’s, you probably picture lumber, power tools, and kitchen cabinets—not plastic toys and YouTube influencers. But the home improvement retailer is making a … Read more

Tackling Plastic Pollution With A Greener Alternative

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How Greener Alternatives and Next-Gen Tech Are Changing the Fight Against Plastic Pollution H1: Tackling Plastic Pollution With A Greener Alternative The global plastic pollution crisis isn’t slowing down. Every minute, the equivalent of one garbage truck of plastic enters the ocean. In 2023, total plastic production exceeded 400 million metric tons, and less than … Read more

Full-Stack Test Observability: Bridging Gaps Between Front-End, Back-End And Infrastructure Testing

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Full-Stack Test Observability: Why Your Testing Strategy Needs a Unified View H1: Full-Stack Test Observability: Turning Isolated Testing into Integrated Reliability As a former VP of Sales who watched countless deals slip because of “unexplained glitches” or “intermittent errors,” I know the pain of a broken customer experience. You see the symptom—a page doesn’t load, … Read more